Rack.agency — Emotional framing for brand spaces.
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Barneys New York
Barneys New York x Vitale Barberis
Canonico in Tokyo, shaping product
presentation and atmosphere into an
elevated retail experience.
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Todd & Duncan
at Pitti Filati Firenze,
combining production atmosphere,
portraits, and landscape into
an immersive exhibition experience.
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X Dynamic Soul
at ISPO Munich'24,
translating high-performance
merino yarns into an immersive
brand experience.
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Sense of Light
at SpinExpo Shanghai'25,
renewing an existing exhibition
system through light, material, and
spatial continuity.
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Cariaggi
at Pitti Firenze'23, turning
cashmere, body, and movement
into an immersive exhibition
experience.
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Meta chroma
at SpinExpo Shanghai'24,
transforming an existing booth
system through color, contrast, and
material intensity.
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Live the X Attitude
An immersive installation in Florence,
turning wool, cashmere, and moving
image into a spatial experience.
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Cashmere Immersion
W Hotel Shanghai 2023. An immersive
event environment for 500 guests, shaped
through looping cashmere visuals across
curved LED architecture.
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Feel the X Attitude
at SpinExpo Shanghai'23.
An immersive exhibition
system for wool and cashmere,
designed to evolve across seasons.